Liking is for cowards, go for what hurts

B. – Liking Is for Cowards. Go for What Hurts Today’s society is extremely affected by the media and social devices, such as Facebook, Instagram, and Twitter etc. Many people measure their popularity and look solely on how many “likes” and positive comments they attract on these media sites. Especially a lot of the young people who grow up in a world, where they see this phenomenon as completely normal, even though it’s far from the real one. “Liking Is for Cowards. Go for What Hurts” is an essay by Jonathan Franzen, an acclaimed American novelist and essayist. The essay