Carlsberg: historie og global ekspansion

I have chosen Carlsberg because I was thinking there was a lot to write about and Carlsberg is advertised everywhere and in almost every country. So I wanted to know a little more about the history how it got so big because if you just think about it, it’s just beer.

About Carlsberg

Carlsberg’s first brew ( November 10 1847)

Norwegian conglomerate Okla. ASA

The 5th largest brewery group in the world

Jacob Christian Jacobsen

Philanthropist

1875 he founded the Carlsberg Laboratory

The Carlsberg Foundation

Export history

Two breweries in China – Huizhou and Shanghai

Carlsberg invested around US$30m in its Shanghai brewery

Shanghai brewery to Tsingtao Brewery

Sources:

http://en.wikipedia.org/wiki/J._C._Jacobsen

http://en.wikipedia.org/wiki/Carlsberg_Group