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The 5 foot long sandwich shop Simon J. Henriksen Essay The whole Subway concept started with Pete’s Super Submarines back in 1965. It was todays co-founder Fred Deluca, who started the 5-foot long sandwich shop as a 17-year-old college student. He actually started the Subway shop to pay for his college, so he could earn some extra money through his stay. It was Peter Buch a family friend to Fred, who actually gave Fred the suggested idea about opening a sandwich-shop, which could help him through college. So Pete borrowed Fred $1000 at the beginning, so he could get started
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