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DIBD India 25. 9. 12 The Indian Film Industry DIBD India Introduction to the Indian Bollywood Industry Current market situation Revenue distribution Product placement: Bollywood Industry Celebrity endorsements, management and brand ambassadors DIBD India Current Market Situation Bollywood is the most known film producer in India, and therefore the name is often used to describe the whole film industry in India, even though the industry is divided into many regional areas. The Bollywood production takes place in Mumbai (previously called Bombay), hence the name Bollywood. The name also reflects Americans counterpart Hollywood. Bollywood is the largest film producer in the
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