Current market situation Revenue distribution Product placement: Bollywood Industry
Celebrity endorsements, management and brand ambassadors
DIBD India
Current Market Situation
Bollywood is the most known film producer in India, and therefore the name is often used to describe the whole film industry in India, even though the industry is divided into many regional areas. The Bollywood production takes place in Mumbai (previously called Bombay), hence the name Bollywood. The name also reflects Americans counterpart Hollywood. Bollywood is the largest film producer in the world. They produce roughly 1000 movies a year. Hollywood produces 500 and Japan produces 400 movies a year.
The Bollywood industry had a revenue of USD $3 BN in 2011, and has been growing at approx. 10,1% a year. The revenue is expected to reach USD $4.5 BN by 2016.
DIBD India
Current Market Situation
Bollywood films are not only watched by people in India, also neighboring countries Pakistan, Bangladesh, Nepal, Pakistan, Sri Lanka watch the movies. Countries with large groups of Hindi and Urdu speaking nationalities like Australia, UK, Africa and the US have many Bollywood enthusiasts. Old trading partners like Russia and Japan are also buyers of Bollywood productions. Revenue generated from the ticket sales is only a small portion of the industry. Celebrity endorsements and management have long been the major profit base for the industry as well as product placement, which is becoming increasingly popular to integrate into the movies.
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