When we as consumers buy a product, we tend to look at the price; “Is this the best price I can get, or is there a better alternative?” This habit applies to our behaviour when shopping clothes as well. But when buying clothes, we rarely think of the true cost tied to what we buy and wear. The fashion industry including both agriculture, manufacturing and retail represents one of the biggest industries in the world. However, a rather new term in the fashion industry, the so-called fast fashion industry, has accomplished huge market shares. Fast fashion is a term defining that many clothing retailers, want new designs and collections not only faster but cheaper as well. This trading system has worked well for large companies such as H&M, Primark and Zara and has become their livelihood. However, the fast fashion industry has a great global impact, which might make you wonder; is the fast fashion going too fast?
Uddrag fra opgaven
Is our modern fashion going too fast? When we as consumers buy a product, we tend to look at the price; “Is this the best price I can get, or is there a better alternative?” This habit applies to our behaviour when shopping clothes as well. But when buying clothes, we rarely think of the true cost tied to what we buy and wear. The fashion industry including both agriculture, manufacturing and retail represents one of the biggest industries in the world. However, a rather new term in the fashion industry, the so-called fast fashion industry, has accomplished huge market
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