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Tale om iværksætteri og modebranchen

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Tale om iværksætteri og modebranchen er en engelsk-opgave fra 2020 til 1.g el. lign., afleveret til karakteren 7. Fylder 1 side (587 ord, ca. 3 min. læsning) og blev publiceret 3. juli 2026.

Denne tale af Sarah Curran beskriver rejsen med at opbygge modebrandet My-wardrobe fra en lille butik til en international e-handelsvirksomhed. Den dækker udfordringer med finansiering, international ekspansion, personlige relationer og vigtigheden af vedholdenhed i iværksætteri.

Redaktørens vurdering
7 God
En inspirerende tale om iværksætteri, opbygning af et modebrand og håndtering af udfordringer. Giver god indsigt i forretningsudvikling og personlig vedholdenhed.
Struktur
10
Faglig dybde
7
Kilder
7
Fuldstændighed
10
  • e-handel
  • internationalisering
  • iværksætteri
  • ledelse
  • modebranchen
  • motivation
  • my-wardrobe
  • personlig udvikling
  • sarah curran
  • virksomhedsstrategi

Hello my names is Sarah Curran. Born in april 1973 and I studied at the sixth university. I have invented my – warder robe. I started 8 years ago with a boutique fashionable suburb of London there was asked if detail will work in the future. I said no because the shoppers wanted to try it on and touch it. I was always thinking that personal customer service was the important thing for women buying fashion clothes. Now I stand here 8 years later with 2000 new pairs shoes and 300 new coats every month. My sales have been the doubled since I have launched my – warder robe over five years ago. Now I’m stepping the expansion abroad. While British wall street did not well financially. We in the company increased 68 percent with sales in the first half of 2011 more than 900.000 customers were on the website. The average sales then were 260 pounds. I first started on the website in 2004 when I moved to France.

I sold my house in France 2006 to fund the start-up of my wardrobe and move back to UK run it. In the past year we had to look beyond the passion. Because my co - founder and partner Andrew, who had managed a lot of the financial and operational side of the business. At that time, he was down, and I said if someone is down, I need to help him. Me and Andrew felt like we were invincible. When you take the half, and you are on your own its really difficult. In 2011 Andrew and I divorced, and he works for a luxury-lifestyle called Amara. He invested the same year we divorced. I have become more independent and decide more things than ever. The only one I want to achieve is my dream of building My – wardrobe for an international brand. In the last 6 months after Andrew left. I started hiring both a technology manager and marketing director. Troy Munns the former marketing director at rivals Asos. I brought on board to lead the relaunch in 2012 of my wardrobe menswear.

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