Analyse af 'Cupholders' fra Bryson Capital 11

Level 11. What had the man been using as a cupholder on his computer?

He has been using the CD drawer as a cupholder

2. Where are cupholders usually placed in cars?

“Often they are mounted on the backs of the seats or built into armrests, but just as often they are ingeniously tucked away in places you would never think to look for a beverage stowage device”

3. Name some of the car features rated in the New York Times.

Engine size, boot space, handling, quality of suspension and number of cupholders.

4. What features did Volvo provide in their cars, whilst forgetting the cupholders, and what was the consequence of this mistake?

Reliable engine, side-impact bars, and heated seats.

A bunch of guys named Nils Nilsson and Lars Larsson were put to work designing cupholders into the system. That saved Volvo from beverage ignominy if not actual financial ruin.

5. What percentage of American travel involves cars?

Almost 94%

6. How does Bryson know that Nils Nilsson and Lars Larsson are common names in Sweden?He was bored one night in Stockholm, and he had heard that there was only a handful of surnames in Sweden. He then decided to count them and ended with 126 named Nils Nilsson and 259 named Lars Larsson. He wrote them down on a piece of paper and saved it to when he would find a use for it.