In this essay I will first talk about celebrity endorsement and then about Kanye West’s endorsement for Adidas. Next, I will talk about benefits and disadvantage with having a celebrity as an endorser. Afterwards in this essay I will account for Kayne West’s actions in the endorsement with Adidas and then I will discuss the actions Kanye West has chosen to do and how it had affected the endorsement with Adidas.
Firstly, celebrity endorsement is when famous people promote products. Companies choose celebrities who match their brand. Celebrities are used in ads, commercials, and events to promote the brand. “A celebrity is defined as a widely known personality who is recognised by a certain group of people.” Companies use the celebrity to hit a certain group of people to get more attention and make people remember the brand.
Secondly, celebrity endorsement has a lot of positive things “Advantages of brand endorsement include increased attention, image polishing, brand introduction, brand repositioning, and underpinning of global campaigns.” With this in mind we could say celebrity endorsement benefits make attention and increase sales for people who either like the celebrity’s lifestyle or the personality the celebrities have. But the success the brand or company gets depends on how well the celebrity fits the brand and how the public people react to the commercial or ad.
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