I choose adidas because I wanted to know how adidas began their story and how their brand became so well known. I also think it’s very interesting because many of the well-known people go with their brands like Paul Pogba goes with adidas shoes all the time and he plays football or Lionel Messi who also goes with adidas when he plays football.
What is adidas:
Adidas is a German shoe, clothing and apparel company that also owns Reebok, Taylor Made and Rockport. Adidas is the largest sportswear company in Europe and is the second only to Nike as the largest sportswear company in the world. The company sports the recognizable logo of three slanted parallel bars of ascending height.
Sports and sponsors
Today, Adidas has a strong foothold in many sports worldwide, including soccer, basketball, football, running, golf, cricket, tennis and lacrosse. In perhaps its most visible global endeavour, Adidas sponsors the football clubs of Real Madrid, Bayern Munich, Chelsea, Liverpool among many others. In the United States, basketball stars Dwight Howard and Derek Rose wear Adidas basketball shoes. In 2008, the company came under fire for spending 70 million euros in sponsoring the Summer Olympics in Beijing. Adidas is also the sponsor of Major League Soccer through 2014.
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