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English Essay It is very important to respect other business cultures, if you do not, you can end up in a real mess. Just like we saw it, with Nike's attempt to conquer Asia. They flopped totally, and had to apoligize and practice selfcriticism. Because they disrespected the Asian culture and way of living. The companies has to accept that not every country, behave and live the way that their contry does. They have to adjust and learn about the contry, that they negotiate with. Learn about their way of doing things and get into what is important for them.
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