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Tesco: Forretningsstrategi og offentligt image

  • Engelsk
  • 2.g el. lign.
  • 2 sider PDF

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Tesco: Forretningsstrategi og offentligt image er en engelsk-opgave fra 2009 til 2.g el. lign.. Fylder 2 sider (452 ord, ca. 2 min. læsning) og blev publiceret 11. april 2010.

Denne opgave redegør for supermarkedskæden Tescos globale ekspansion og diversificering af produkter. Den undersøger virksomhedens tilgang til kundefeedback, prissætning og miljøinitiativer, herunder 'Buy One Get One Free – Later' og salg af økologiske varer. Fokus er på Tescos strategi for at opretholde succes og et positivt image på trods af negativ presse.

Redaktørens vurdering
10 Fortrinlig
Velskrevet og informativ redegørelse for Tescos forretningsstrategi, ekspansion og kundefokus. Giver god indsigt i virksomhedens drift og markedsføring.
Struktur
12
Faglig dybde
10
Kilder
7
Fuldstændighed
12
  • detailhandel
  • ekspansion
  • forretningsstrategi
  • grøn omstilling
  • kundefeedback
  • marketing
  • prissætning
  • supermarked
  • tesco

23 October 09 Tesco operates in 12 countries and has a multi-billion-pound property portfolio, but still the supermarket is being negatively mentioned in the press. One think is clear; no shop or supermarket chain would ever have such a big success, if the negative mentions would have dominated their image. We know from the feedback we get on a daily basis that many customers like the products, prices and service in our stores. Customers also tell us when we don't get it right – and off course we do listen and respond to concerns because in Tesco we want the best for our customers.In the last couple of years Tesco stores has opened in China, the west coast of America and India are next. Over time, we've gone from simply selling groceries to providing anything from loans to mobile phones, food to clothes to furniture’s and now even houses. Tesco’s plan over the three next years is to oversee constructions of 2.000 homes, offering potential buyers a Tesco mortgage.

Tesco is classless. We have the richest and the poorest people buying our product. Women can now shop once or twice a week for the basics, where supermarkets normally have been fantastically liberating for women. Gas and electricity bills, motoring etc. have become more expensive. We, like others, currently face a tough challenge due to rising energy prices, but last year we still managed to reduce our prices by 1.8 per cent. We work with our supply base to achieve the best prices.We disagree with politicians forcing people to turn green with tax threats. We would never terrorize our shoppers instead we bribe them. For example we have halved the price of low-energy light bulbs.

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