Nivea: Annual Marketing Report

Market segmentation: The process of dividing the market into smaller segments according to geographical, demographical, psychological and behavioural criteria.

Introduction

This is the annual marketing report for Nivea dedicated to the board of directors and the director Siw Krasnik. We have here at the department of marketing analysed the current status of our three major segments Nivea for men, Nivea sun and Nivea visage young. This is done in order to see how well we are doing compared to the facts shown in this report. These three products have all went through a major relaunch therefore we used them; however we have placed our weight on Nivea for men also answering some business related questions which times100.co.uk have questioned.

Definitions of marketing terms (bold words) are shown on the left bar.

Primary data: Information and data that a company collects itself, rather than getting it from already existing sources.

Note to Siw: I have on purpose written this assignment as a business report, just to try to make it more interesting to read and more realistic.

Market segmentation and Nivea

Types of market segmentation:

Undifferentiated (segmented) marketing

Products or services that are aimed at the largest number of people of all types.