Funktionel mad: potentiale, frygt og markedsføring

Functional food is already adapted into our eating habits. Skimmed milk, because the changes in the natural composition, removing some of the fat while keeping the natural nutrients, we here have a functional food. Also fortified foods are well adapted, adding A-vitamins to margarine etc. With thought of the general persons health, our eating habits aren’t as good as they should be. Many people don’t get the right kinds and amounts of nutrients and vitamins they need. People that lives a stressed weekday, usually tend to skip meals as well.I, myself see a lot of potential in functional food, if used the right way. Imagine a snack developed, containing the same amount of nutrients and vitamins, as a full plate meal, with both, vegetables, meat and carbohydrates, it would be a huge advantage to a lot of people, people that are squeamish about their food, would have the chance of getting all nutrients they need. An allergic would be able to get the nutrients from the food he physically denies. But along with my high hopes, there’s also attached some fear, I’m already tired of superficial lifestyle we’re living now, I don’t get what’s wrong with the natural us, we shouldn’t forget who we are, we should confirm ourselves and treat each other with the recognition we deserve, instead we turn to operations, and functional food that makes your hair turn blue, or whatever. But anything that increases our health and well-being is an advantage in my opinion. Also if its products changing physical appearance to lighten ones self-esteem, what I fear is that It might go out of hand, where our appearance becomes something close to an addiction.I have a hard time believing in the functional food described in the two articles, super food customizing our physical appearance, a marketing ploy exploiting self-confidential problems, is what I got it accused of being. The producers have to maintain the flow of new products; it’s all about the money. The producers know how hyped the beauty-business is nowadays, and they want their share of the money taken out of the naïve consumers’ pockets.