Fast food is considered unhealthy, and yet the quick meal is popular with young and old - at the fast-food restaurant just as much as at a normal burger/ hotdog stand. The food at Mc. Donalds like the Big Mac menu and Whopper meal are high-calorie and unhealthy dishes with high portions of fat, protein and salt.
However, the success of fast food has negative side-effects as well. In most countries the weight “problem” is today considered the most rapidly growing health risk – and it did not take long to find out what is to blame for this. Again and again you often find headlines in the media about the weight problems in the US and, also in Europe. Fast-food chains are confronted also with ideological criticism and call environmentalists and animal welfarists to the scene. But in spite of these attacks the success of Burgers, French fries and the like for the food continues. Meanwhile fast-food restaurants mostly counter the reproaches offensively by integrating the issue of ethics and social responsibility into their marketing strategies.
McDonalds is, of course, much more than an ordinary fast-food chain. It is a cultural mirror. The changes at the burger company reflect the evolution of American eating habits. Traditional meals are getting pushed and pulled into nontraditional hours. People go to McDonald’s in the morning, noon, afternoon, at dinner time and even at night. It has been an huge succes.
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