Twitter: brug, påvirkning og kommercielle anvendelser

Twitter is a quick way to share what you are doing. People can follow you, which means that they care about what you are doing and want to receive your status updates. Vice versa, you can follow people that matter to you and know what they are doing in real time. By [NAVN A]

The use of Twitter Twitter is about sending simple status updates to friends. The status updates consist of 140 characters or less and the people who are interested in you will receive your status updates. The great thing about Twitter is that you can “tweet” your status updates and people who follow you will receive the update in a split of a second. The fundamentals about Twitter is to make people feel that they are in touch and connected despite distance and real time. The common question Twitter is asking their users, is “What are you doing?” which you can answer and let everyone who follows you, know. Twitter is like a megaphone, which lets you share your thoughts and opinions to the world. Through real time events, Twitter can be used to spread news, e.g. about the Syrian war. The US president Barack Obama is one of the most active users on Twitter, and he tells his thoughts about the Syrian war through Twitter, which is one of the advantages of Twitter. Companies’ ways using Twitter Companies can also make use of Twitter for commercial purposes. Such as McDonald’s announcing a new burger or Apple announcing a new computer. The downside for the companies is that the consumers are free to speak. E.g. McDonald’s has announced this new burger, which is claimed that the beef is 100% meat and a consumer finds out that this is not true, can make use of Twitter and tell the whole world that McDonald’s is lying about it, which in the worst cases can shut them down.Companies can also use this social media to build up their brand. It is the consumer who controls the brand. The companies are to meet the consumer’s demand, which is being told through Twitter. The companies can use Twitter to tell what the consumers demand, and what to correct regarding their products. Companies such as Coca-Cola are also promoting through social medias such as Twitter and Facebook with deals, offers, contests and events. The users of Twitter can make use of the feature called “tagging”. You can tag a company in your status update, and they will be notified when someone is writing something about them. There are both ups and downs in using social medias, it is just about knowing how to use it correctly. Social mediasCompared to other social medias such as Facebook, MySpace and Blogs – Twitter is more like a mixture of everything. Facebook and Twitter are the most common social media at the moment and they are the 2 websites which have the most similarities compared to MySpace. People say that Twitter has more of a blog to it, which is different from Facebook. Facebook and Twitter are very similar to each other, but are used with different purposes. Twitter is more used to spread quick news to a huge amount of people and it is more like a megaphone and Facebook is more used privately. Most of the users on Twitter use it to be informed about e.g. Celebrities are doing, events, concerts etc. Let us say that you were at this concert, and the musician you are a fan of has just sung his last song. The musician will most likely “tweet” on twitter and tell the world how his concert went and you as his big fan will most likely know what he thinks about his audience, in this case you use Twitter. In general Twitter is a great social media to spread quick and short news, to tell the world what you think, to express feelings and opinions but the most important of all – To keep connected with family, your neighbor, your friends from the opposite side of the world and maybe you will meet some people who shares same interest as you. So pick up your phone, open your browser, sign up for a Twitter and let your friends, family and the whole world know a little more about you by answering this simple question – What are you doing?