Twitter: brug, indflydelse og fremtid

To “tweet” is the new way to connect with friend, family, co-workers and the rest of the world. It is estimated that there are 1 million to 3 million users. But what is twitter and how can it be used. How does companies and politicians use twitter to their advantage?

Twitter started being a side project to Odeo as an idea to send simple status updates to friends. After a while it evolved to more than just a network of sharing updates. Today, you can “tweet” anywhere and anytime because of the technology. You can tweet from your computer or your cell phone. This is vital if you want to share what is happening in the moment your write. Every time you publish a status update or “tweet”, your friend or followers can see what you are doing in that exact moment you publish something.

Today Twitter is used by everyone from politicians to companies. Even celebrities use it to their advantage. Companies use Twitter to follow their consumers and adapting to their needs. By using a scanning tool, companies can follow their consumers and read what they write about the company. This is a very big advantage to get in the mind of the consumer through today’s social networking. The consumer actually has the power to decide the future of the company by deciding what to write about the brand of the company. “Tweeting” negatively about companies on twitter can damage their image. But companies can give themselves a bad reputation. Companies need to be aware of the way they promote themselves. A self promotional “tweet” can be damaging because people on Twitter like a personal touch.