I believe it’s very significant to know the derivation of the products you purchase. I buy Fairtrade products myself, I believe it makes a difference to pay those extra money, and if it can make an African family alive, why not? Some may say: A penny saved, is a penny earned, but I think that the extra money is given in a good cause. If I stand whether if I should choose a non-Fairtrade coffee or a Fairtrade coffee I would not even think twice about buying the Fairtrade coffee. You now may think that I should go polish my halo, but I truly believe in Fairtrade, and the difference it makes.
But if visit a supermarket which only sells a non-Fairtrade coffee I would buy the coffee whether it’s Fairtrade or not. So if I end up with a coffee without the little Fairtrade mark, it won’t give me bad conscience. I believe in Fairtrade, but it's not the case that I run the whole city around to find a fair trade coffee.
The situation in many developing countries is bad; a lot of firms in industrialized countries buy underpaid crops and cotton from financially hard-pressed farmers, who essential need to sell their yields to feed their families. Misery loves company - If the weather is bad in the harvest season, it can ruin a farmer’s harvest and he can’t sell anything, and that means that he ends up with no money or food to provide his family, and the worst thing is, that it can happen in many seasons in a row.
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