Then without warning - an innocent country boy took a turn for the dark
The commercial includes a guy sitting in his pick-up truck with a distant look in his eyes. He looks as if he does not regret anything, as if he does not feel any remorse and as if he does not care whether he is alive or not. The cowboy hat gives the impression that he is in fact a true country boy and the fact that it looks like he sits naked, also gives the thought that maybe he has had an affair that has been discovered.
The two clear triangles are the arms, the one without tattoos is the reality, while the other arm probably is how he feels, badass and without limits. It is a beautiful symmetry that really is a smart idea and makes you want to look more at the picture. The picture is a mix of static and dynamic lines, mostly the dynamic lines are close to the boy, which is what draws the attention, while the static lines are more in the background and creating a beautiful morning sun. In the middle ground sits the country boy, while the mirror is in the foreground, therefore you kind of look at the middle and the boy, afterwards the mirror and then after some time after you look at the background. The mood of the photograph is somehow very calm, like a morning after a storm.
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