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Studieretningsopgave 2014 Skrevet af Simon Holgersen Abstract There will in this study regarding the Danish chips manufacturer KiMs A/S be used different types of analytical methods. This study was set out to figure out the kind of economic growth KiMs has experienced, and the different types of innovations Kims has been using and the development from it. The 4 P’s of innovation was used to analyse KiMs different types of innovation. Ansoffs matrix was used to analyse the different types of development strategies KiMs has been using to expand their market. Afterwards I will come up with new growth ideas
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