Welcome Køge Business school students, I am glad to be here today and see so many of you attending my speech. My name is [NAVN A], I work the marketing department in H&M and today I am here to teach some of our growth strategies, and It would be an honour to answer any questions you may have about our business. This information will be useful in the future if any of you are interested in the fashion business as it helps getting some knowledge and some experience with our company. We’ll be going through some of our company’s growth strategies. I will talk about:
Where it all started
Business week
Sweden’s H&M story
Goals and competitors
Season 6 – 12 weeks change
Learn From competitors
Growth strategies
Recommendation
BusinessWeek was the fashion event in Shanghai where it all started.
On April the 12th the first H&M physical store was opened in mainland China. We started with over 1300 stores in more than 24 countries and H&M were no longer a foreign market after a pop star (kylie Minogue) launched her first line of swimwear and furthermore opened a store in Huaihai LU. Our head of investor relations agreed that China is a very interesting market and had a huge potential for growth.
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