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H&M's ekspansion til Kina

  • Engelsk
  • 1.g el. lign.
  • Afleveret til 12
  • 2 sider PDF

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H&M's ekspansion til Kina er en engelsk-opgave til 1.g el. lign., afleveret til karakteren 12. Fylder 2 sider (724 ord, ca. 3 min. læsning) og blev publiceret 19. december 2017.

Denne præsentation redegør for H&M's ekspansionsstrategi i Kina. Den dækker markedsanalysen af det kinesiske marked, H&M's koncept med god kvalitet til lave priser, og hvordan brandet positioneres i forhold til konkurrenter. Opgaven diskuterer også udfordringer og forventninger til succes.

Redaktørens vurdering
10 Fortrinlig
Velstruktureret præsentation om H&M's markedsføringsstrategi i Kina. Indeholder relevant markedsanalyse og diskussion af brandpositionering.
Struktur
10
Faglig dybde
10
Kilder
7
Fuldstændighed
10
  • brand image
  • detailhandel
  • ekspansion
  • h&m
  • kina
  • markedsføring
  • markedspositionering
  • mode
  • prissætning

First of all, I would like to thank you all for coming.

My name is [NAVN A] and I’m 30 years old. My occupation is marketing assistant in H&M’s marketing department.

For me, it’s a huge honor to be here and I have looked forward, to tell you about how H&M expand our business to China.

It has been a lot of hard work for me to complete my knowledge and achieve my position as a marketing assistant in H&M.

Once I was like you - a confused normal student, who didn’t know what to expect for the future. In my studying years, I got a part-time job located in Stockholm in one of H&M’s stores. I loved my job, so after I received my diploma and earned my degree, I was offered another position in the company where I traveled around the world and got a lot of experience. After all those years I’m here, as part of the marketing department store by H&M.

Let me start by explaining the basics - we are H&M!

A branded competitive clothing-retail, which consist of 1300 stores in 24 different countries.

We are a huge brand, with a lot of recognition by countless countries. But we can’t be big enough and we want to go bigger and spread our stores all around the world.

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