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The article basically tells us how Singapore Airlines have gone from nothing to being one of the biggest airline companies in the world by upgrading their luxury on board and by constantly being aware of the customers needs. They have invented the Kris World entertaining screens and surround sound headphones for their passengers, it is important that their customers feel entertained during their flight. They were also the first to serve borders on the economy class a free meal and free drinks. The amenities and linen has been redesigned onboard Singapore Airlines’ first class by Givenchy, and the stewards and
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