Analyse af Demand a Plan's video

The sender is an organization called Demand a plan which is corporation with Law center to prevent gun violence and mayors against illegal guns.

The three organizations are against gun law and want it to be abolished. They have therefore made a video which there are several famous people acting in, for example, Selena Gomez and Jennifer Aniston.

Demand a plan’s intention is to prove people, that the gun law have gone too far, and they want give people a wakeup call of what the gun law capable of doing.

Form of appeal:

The video’s primary form of appeal is pathos because it’s mostly emotional. The reason that demand a plan have chosen pathos as main appeal is that it is calling some emotionally feelings in people and it is easy to relate to school shooting which is one of the most terrible things in American history.

At the same time demand a plan have used ethos, by getting famous people like Selena Gomez acting. They also use logos as they say how many people gets hurt because of this gun law.

Receiver

Demand a plan have chosen families with kids as target group, they have chosen this target group because it’s easier for them to relate to things like school shooting which they assign high importance to in the video. Families with kids can also see them self in the situation of school shooting therefore they get more emotionally touched than other people does.