Normal A/S: vækststrategier og reklameanalyse

Normal A/S

Erhvervsområde 1

Dansk A, Engelsk B og Informationsteknologi B

Indholdsfortegnelse

Engelsk abstract2

Indledning3

Problemformulering3

Problemstilling3

Metode3

Virksomhedsbeskrivelse4

Analyse af reklamefilm5

Diskussion af kritiserende artikel6

Delkonklusioner7

Delkonklusion 17

Delkonklusion 27

Delkonklusion 37

Konklusion7

Litteraturliste8

Referencer10

Bilag11

Bilag 111

Bilag 211

Engelsk abstract

The purpose of this case is to study, what makes a new company like Normal grows up so fast in few years. That even if there are many rival companies, who have been on the market for many years. Normal A/S is a Danish company, which sells among others branded staples, personal care products and cleaning materials. It has started with one store in 2013 and today has more than 150 stores in Denmark and other European countries. One of the reasons for Normal’s success is that they buy their products from European countries, where the prices are low. Therefore, they can sell them 30-60% under the market price. Furthermore, the company keeps on getting new foreign products and makes it fun for the costumers to shop in its stores. Also, when Normal makes advertising for its products, it makes them humorous by showing people’s normal, but painful behaviour. In spite of the humorous thought Normal has, some people get offended of it. For example, that is, what has happened in connection with their campaign “Father’s Tracks”. Many men have felt themselves discriminated because of it. But The company has explained the point of it, and that it is just meant like a praise for men. Even though, every company faces good times and bad times. One thing is sure, Normal A/S has a lot of success, and it seems to continue, if it keeps on selling the branded products to a lower price and renew its goods, so the costumers experience new things, they can’t get in other Danish stores.