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Sweden's H&M Lands in China Economy May 8, 2007 Attracted by high levels of fashion awareness and spending power, the low-cost clothing retailer opened its first mainland store in April It was an event that had been on the lips of Shanghai's fashion conscious for months. On April 12, the first H&M store in mainland China finally opened its doors. The Swedish retailer took its first steps into the ever-more-competitive Chinese fashion market with a bang, flying in pop star Kylie Minogue to launch her own line of swimwear and open the store on Huaihai Lu. With over 1,300 stores
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