Good evening. My name is Melinda Markus, and I work as the director for the Modern Retail Association. I am here to tell you a bit about the future of retail, and I really appreciate being invited here to speak to you good students of retail marketing and management at the University of Washington here in Seattle.
I will start by analyzing the current challenges for the retail industry, and afterwards I will discuss how retailers can survive and thrive in the future. I will allow some 10-20 minutes for questions at the end, so please hold on and remember your questions until then. All right, let’s get into it.
I am sure you all know what retail is, since you are students of retail marketing and management. I am also sure that some of you have different postures and theories for the future of retail. But today I am going to tell you how I see it.
Today we live in a world, where technology is a very strong presence. The internet is getting bigger and bigger, and more and more people are starting to shop online. Sometimes it is so bad, that we forget that you can actually shop in the psychical stores too.
Det er gratis at oprette en konto