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Tesco: Fremtidens detailhandel og grøn forbrugerisme

  • Engelsk
  • 1.g el. lign.
  • Afleveret til 12
  • 4 sider PDF

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Tesco: Fremtidens detailhandel og grøn forbrugerisme er en engelsk-opgave til 1.g el. lign., afleveret til karakteren 12. Fylder 4 sider (950 ord, ca. 4 min. læsning) og blev publiceret 20. marts 2011.

Manuskript til en tale af Tescos CEO, Terry Leahy, om detailhandelens historiske udvikling, nødvendige kompetencer for at drive en butik, vigtigheden af grøn forbrugerisme, og ideer til fremtidens shoppingmønstre. Opgaven diskuterer Tescos succes og udfordringer.

Redaktørens vurdering
10 Fortrinlig
Velstruktureret manuskript til tale om detailhandel, Tescos strategi og grøn forbrugerisme. Giver god indsigt i emnet og er relevant for andre elever.
Struktur
10
Faglig dybde
10
Kilder
7
Fuldstændighed
10
  • bæredygtighed
  • detailhandel
  • forbrugeradfærd
  • forretningsstrategi
  • grøn forbrugerisme
  • kundeloyalitet
  • online shopping
  • tesco

Introduction: First of all I would like to thank the people who have invited me to this great event. And thanks to all of you who are attending this conference today at this very beautiful location. As many of you probably know, my name is Terry Leahy, and I am the CEO of one the world’s largest supermarket chain Tesco. Many years of experience in this field have made me much wiser about retailing; therefore I would like to share my knowledge to all you promising people at this conference.

Today’s agenda will be:

The historical development of retailing

Which competencies are necessary to run a retail outlet nowadays? Here I will like to mention some of the successful shops today

Why it is important to make green consumerism a mass movement, and how retailers can contribute to this.

At last, ideas regarding shopping patterns in the future

And finally a question and answer session

Our access to supermarkets and shopping malls has not always been the same; I think that some of you who are at my age surely agree. The development of retailing the past decades has been amazing. The shops after Second World War were some post-war experiments, which never managed to succeed, because of their inability to show what they stood for. People had to use plenty of hours at week to buy goods, because the shops did not manage to provide all of the customers’ needs. Back then disposable income was very low, if compared to the prices of goods, which made their life harder, because these products were necessary. But today the life is a lot easier, if we just look at the many shopping possibilities today. We have access to several supermarkets with a huge product range to reasonable prices and hence the retailing business popularity is increasing. One great example is Tesco who has managed to put its flag across 12 countries and has over 2 000 store around the globe and hence transformed the retailing business. So overall through history it has become much easier to buy products, which have been liberating for women especially, thanks to Tesco and other supermarkets of course.

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