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The external situation The controllable macro environment Competitors Car companies like Honda, Hyundai, Kia, Mazda, Volkswagen, and Volvo are competing against Tesla. They’re increasing their offering on non-gasoline cars and hybrids. But not just because, Tesla is electric and more eco-friendly, but also because of its technology. Self-driving cars, self-parking, and stuff like that, are slowly getting produced and programmed in other cars from other companies. Suppliers Panasonic is the main supplier of the advanced battery used in Tesla’s cars, but Tesla plans on producing their own batteries in the future. It’ll require a lot of lithium, which they will
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