Car companies like Honda, Hyundai, Kia, Mazda, Volkswagen, and Volvo are competing against Tesla. They’re increasing their offering on non-gasoline cars and hybrids. But not just because, Tesla is electric and more eco-friendly, but also because of its technology. Self-driving cars, self-parking, and stuff like that, are slowly getting produced and programmed in other cars from other companies.
Suppliers
Panasonic is the main supplier of the advanced battery used in Tesla’s cars, but Tesla plans on producing their own batteries in the future. It’ll require a lot of lithium, which they will get, from a Chinese supplier, Ganfeng Lithium Co.
Customers
The US is still Tesla's most important customer, but the company also intends to expand in the Chinese and European markets. But who is the typical Tesla customer? The average age for people who have a tesla is around 40-50 years old. This age is of course because it’s a high-class car, and the price is around one million DKK, for some of the cars, so you need to have a high household income.
Middlemen
Tesla is one of the companies, that only sells from their own company and own stores around the world. Otherwise, it is only used car dealerships that resell them as they had bought privately. You can also buy Tesla on their website. Their website stands out a lot compared to other car websites. Here, you can make your own special Tesla and get delivered to your house.
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