Burberry: Hvad gør et brand 'hot'?

What makes a brand hot? That is a good question; I believe that to make a hot brand like Burberry there need to be some kind of history behind the brand. And there need to be some luxuries about also.

When we look at Burberry and its success there is a history behind it, it all started over 150 years ago. With the young man Thomas Burberry. All this is exciting for me, because it makes me wonder how a young man could make such a giant brand over 150 years ago. I find that to be one of the things that make a brand hot. When they make quality clothing also helps to make it hotter, and it is more fine Men’s clothing, like pullovers, fine trousers.

What kind of advertising appeals to you?

I like that kind of advertisement I can relate to. I like when there are loud music, flashing lights and celebrities that you can relate to. In my case it cloud be football stars or actors. But it dos not need to be celebrity people, take the advertisement for jægermeister, there are loud music, flashing lights and women but they are not celebrities. Otherwise I like funny commercials where they can make some fun of other products and make their own product seem outstanding.