Marketing
5 produkts
5 different target ordinances
Describe them with 3 criteria’s
Product price place
Hifi - Kathrine
Samsung Qled-tv til 22.900kr
40+
Average income
Appreciate technology
Belongingness and love
Esteem
Self actualisation needs
Considered purchase
Social Veblen
Complex purchase
Main competitor:
Sony og LG
Preference
Sony because
Matas - LS
Chanel Allure home sport 1000kr
Quality - Sense for quality
Male , 20-70 - All age groups of men can wear this perfume
Money - It is an expensive perfume
Belongingness and love - Men can associate the perfume with the sense of belongingness and love.
Self esteem - It may boost men's self esteem when they wear an expensive and good perfume.
Self actualisation needs -
Ritual buy - rational - If the purchase is a routine perchase it might also be ritual or rational if you are about to run out and just buy it because you are at the store anyways.
Habitual - routine purchase behavior - If a man already has this perfume he might just buy it as a routine.
Main competitor - Could use the Funnel model:
Funnel model:
The main competitors for the Chanel Allure home sport is other perfume brands like Armani, Christian Dior, Versage and Valentino. Other high end and luxurious perfumes.
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