Dells e-handel: analyse af markedsposition og målgruppe

Table of contents

Introduction2

Statement of problem2

History of Dell2

SWOT Analysis3

Products and target group4

Society evolution and Dells online sale5

Conclusion6

References7

Enclosure 1 Husstandenes adgang til pc og Internet9

Enclosure 2 Internet adgang fordelt på alder10

Enclosure 3 SWOT Analyse11

Enclosure 4 Dell Annual Revenues12

Introduction

The society evolution does also involve the companies around the world. Sale via Internet is a department in increase and expects to be the future way to do business, that begin his history in the 21st century with that believe that it future could be the key to global competitiveness. Business-to-business (B2B) or business-to-consumer (B2C) through the Internet is known as the e-commerce. One of the companies who make use of this distribution is the company Dell, who is one of the leading companies among B2B. The reason why I choose the company is primary to find out their using by e-commerce and look at the development for this “relative new” and exiting business.

Statement of problem

With these report I want to work out a profile of the company Dell, to that I want to tell about the background and history, and tell about the companies target group and products.