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Skribentens beskrivelse af LagkagehusetCharacterization Lagkagehuset is a production company, which creates high-quality bakery but still functions as a sort of cafe where customers can enjoy Lagkagehusets quality bakery products, such as cake and coffee. The keyword of lagkagehuset must be differentiation, there competing with quality and not price. Lagkagehuset was created in 2008 where 2 bakeries merged, with the focus on revolutionizing the normal bread. Lagkagehuset wanted to use their economies of scale to make more profit, they did that by creating production bakeries near there stores, which produces the products. The fact that the bakeries which produce their products are close to the store makes it certain that the product is fresh and good quality, and also lowers cost, which makes them profits more. Lagkagehuset is currently growing, and will probably continue to because of the experience which they create for the customer, there already opening shops in countries outside Denmark, such as the US and UK.Lignende opgaver |
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