Using several words that start with similar sounds together. (”Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden…” – JFK 1961)
Allusion
References to other texts, direct or indirect. The Bible is a common point of reference in many American speeches.
Antithesis*
Using two opposite ideas together in a sentence to achieve a contrasting effect.
Lists
Listing several things to make a point clear. A list of three is called a tricolon. (“Friends, Romans, Countrymen – Shakespeare. “The truth, the whole truth and nothing but the truth…”)
Metaphor*
Using figurative language to make the language more interesting and the message more convincing. (”Our glorious democracy is a beacon of light in a barbaric world”!) If the words ‘like’ or ‘as’ are used, it is called a simile*.
Oxymoron
A figure of speech where two words with opposing meaning are used together intentionally. (bittersweet, pretty ugly, clearly confused, bad luck, seriously funny, act naturally, virtual reality…)
Parallelism*
Using sentences with similar structure together. (”Tell me and I forget. Teach me and I may remember. Involve me and I will learn.” - Benjamin Franklin)
Repetition
Repetition of words or phrases to make the text more memorable. Anaphor is the term for repetition of words at the beginning of sentences. (”I have a dream…I have a dream… I have a dream today!” – Martin Luther King, Jr.)
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